Many solicitors would like more publicity to reduce their law firm marketing but feel the only way this can be done is by revealing understanding of clients involved in much talked about cases.
As most solicitors don’t work on big cases very often, this hard. Even if you are sufficiently lucky to get have a much talked about case, the more likely the client won’t consent to publicity so your opportunities are reduced even further.
Thankfully, it no matter because there are also ways to promote your law firm using news material. http://brisbaneseoservices.com.au/brisbane-law-firm-marketing-company/
The first move to make is understand the enormous potential every solicitor has for placing news stories. Newspapers are interested in anything that will affect the lives of their readers.
The law does that every moment. What’s more, the law is especially newsworthy because it is actually definitely changing, whether through new legislation, court rulings or EU directives.
Solicitors can get regular publicity by tracking the modifications in their particular field and then commenting on them for the press. Local papers are always looking to purchase a way to try big national floors.
They often implement it this step by getting local people to comment for your national event you are using. You may be pleasantly surprised at how your evening paper will don’t be surprised to cover stories featuring you explaining possibilities impact of new legislation.
It could be something that is bad for businesses, useful for pensioners, helpful by owners, damaging to employees; anything the actual beneficial or detrimental to any particular group.
As long as a result of affects people bank or bad, it really is news and is likely to get media attention.
Try to make use of a little imagination and write about how a changes will affect ordinary people regarding how they will affect solicitors and law firms.
One leading Midlands law firm provided a good type of this with a well-placed story the particular Birmingham Evening Post when the Licensing Act was coming into effect.
It was a main piece of legislation but the law firm’s marketing department was able to concentrate on one point that the general public would find interesting – the fact how the new law could put an end to them enjoying a kebab or burger on their way home from with less time resting out.
This was because many traders weren’t prepared to spend thousand pounds for you to obtain a licence.
The approach might seem trivial but it worked because the law firm highlighted a piece of the Act that would affect people directly in a simple and straightforward way.