Event security is always primarily about protecting people, and security for CES is not any different. But since it introduces a lot new tech, often by means of shiny new things that represent huge amounts of dollars in sales and share prices, security at CES is additionally greatly about asset protection.
Event security takeaway: Event planners and CSOs will want to ensure that security providers can provide robust proof of the way they will protect highly valuable physical assets. From build-approximately tear-down – and everywhere in the middle. Maintaining a genial and open guest experience, while concurrently protecting against everything from simple theft to sophisticated industrial espionage, is actually a challenge for people doing work in event security. At CES, the challenge is that much larger.
As is well known, most theft is internal. We don’t understand how many lcd TVs we’ve pulled away from dumpsters over time, but it’s more than a few. There are a lot of individuals working internally at this kind of massive show, and it’s impossible for corporate event security teams to keep close track of all of them. Protecting assets entails working closely with logistics providers, venue security managers and staff, unions (remember, Vegas is a union town) along with other stakeholders to make certain systems are established to deter and discover “accidentally dumped electronic devices” and a lot more.
The build-in started right after New Year’s Day and lasted an extremely intensive week. Another CES will probably have near to 250,000 participants and definately will cover at least two along with a half million sq ft (232,000 m^3) of exhibition space. Even during Vegas, which holds over 20,000 conventions each year, CES is a huge deal. In reality, it’s the largest deal in a town that’s used to some huge deals, and it also creates significant logistical challenges for everyone.
Event security takeaway: You snooze you lose. Interest in event security companies is high, there are supply issues for practically everything corporations will need. As an example, the Vegas Convention and World Trade Center, the main venue, hires over 350 guards locally all on its own, simply for CES. Get organized and book resources early – or you’ll be left out with second-tier solutions.
But event planners and security teams also must really sharpen their scheduling skills to attain success. Build-in and make-out periods are hyper-busy, too, with countless people moving around an incredible number of dollars’ worth of new tech. Careful planning and execution are necessary to make certain end-to-end security.
A year ago a lot more than 7,000 print, on the internet and broadcast professionals attended CES. They generated nearly 60,000 media mentions worldwide in intense competition to be the first to break a tale and provide tkijkj audiences with the latest tech news. A lot of the coverage is immediate: journalists armed with anything from iPhones to onsite studios are ready to capture what’s new and interesting, and upload it to the web within a few minutes.
Event security takeaway: We’ve seen people do all sorts of things at CES. One moment a guy is wanting to pocket one thousand-dollar gadget; another moment someone is staging a spontaneous, one-man demonstration designed to highlight grievances against a brand or CEO.
You are welcome to the front page. Do you want to visit viral with everything else you are doing as security professionals, from greeting guests to taking care of critical incidents? How security personnel react to these occurrences is essential not just in the safety of people and assets, but also to corporate reputations. Event security teams need to approach CES in the same way they could work a live broadcast show, because that’s what it is. If they don’t make plans and train the way they will defuse eye-catching disturbances, they could become news, too.