We manage nearly 5,000 Pantone Colors into two Systems, one for print and packaging as well as the other for product design. Why? Each system is designed to feature market-relevant colors. Designers need more whites, blacks, and neutrals inside their palette, while print and packaging designers need colors that will POP on shelf.
The look of color can change based on the material which it is produced. Actually, some colors usually are not achievable in any way on a certain material. Thats why we organize colors into two systems to ensure the colours included are achievable and reproducible based on the materials used.
How come color standards important?
A brands color becomes its calling card, creating associations and expectations, triggering mental images and memories. Research has revealed that the right color can increase brand recognition by approximately 87%.
In product development, the correct color will be the differentiating component that can stop someone within their tracks and capture their attention. Additionally it is the most crucial design element for reflecting mood and elegance. The right color can sell products and ideas more efficiently by 50-85%.
But, deciding on the best color is simply the beginning. Keeping that color consistent presents multiple challenges which can be solved through Pantone Color Systems.
Color Interpretation: We all interpret color in slightly different ways. Even something as seemingly specific as Dark Blue could mean noticeably different things to several people. Using Pantone Shade card lets you communicate your precise color requirements in a language that is recognized around the world.
Multiple Materials: The colour of your own final production material may have a tremendous impact on the appearance of your color as well as your satisfaction with the result. Pantones digital tools and vmcqif color references permit you preview and adjust these results before production, making it possible to avoid additional time as well as expense.
Multiple Suppliers: Working using more than one supplier can mean variations in processes and equipment, resulting in results that can vary significantly. Our cloud-based color tools can ensure your suppliers are all aiming toward the same target, for consistent results over the board.
Multiple Production Runs: Your color might be consistent within a production run, and can it match the run before it? Or the one that follows? Color measurement and evaluation tools from Pantone and our parent company, X-Rite, make it possible to attain consistent color from run to run, no matter when or where it is produced.
Enigmatic purples also have for ages been symbolic of counterculture, unconventionality, and artistic brilliance. Musical icons Prince, David Bowie, and Jimi Hendrix brought shades of Ultra Violet towards the forefront of western pop culture as personal expressions of individuality. Nuanced and full of emotion, the depth of PANTONE 18-3838 Ultra-violet symbolizes experimentation and non-conformity, spurring individuals to imagine their particular mark on the world, and push boundaries through creative outlets.